The third salon in the Ted Gibson brand, the Fort Lauderdale, Florida salon resides just inside the entrance of the Luxury W Hotel. The salon design is modern In keeping with the New York City flagship salon and with the hotel’s decor yet the Florida location has a bit more dramatic atmosphere achieved mainly through material selection. Ted Gibson’s signature dark wood cabinetry, chocolate leather upholstery and soft pink walls still exist throughout but in south Florida they are accompanied by shimmering pink and silver mosaic tile, pink glass beaded wallpaper and crystal chandeliers. The main focus of the space is the circular shampoo room. The arched walls of the room are completely tiled inside and out with the pink and silver mosaic tiles. The room was designed to be secluded from the rest of the salon, a more intimate environment in which to relax while receiving Ted Gibson’s signature scalp massage and other services. The room is topped off with dramatic 5 foot diameter doughnut shaped crystal chandelier that hangs above the heads of those being shampooed. Other unique features of this salon appear in the treatment of the walls. An awkward structural column in the middle of the space was transformed by a large silver orchid, Ted’s logo, that wraps the corner providing a branding opportunity. In the rear on the salon adjacent to the styling stations the wall is completely transfigured by custom wallpaper. The wallpaper is floor to ceiling and runs for 12 feet with a digital image of Ted’s work applied to the wall.