The Weinkellerei Höchst has opened a second wine shop in the Main-Taunus shopping mall. Resembling a library of learned tomes, wine bottles fill the store from floor to ceiling along all three interior walls. A mirrored ceiling band running around the edges of the space further multiplies this effect in the vertical. Within the mirrored ceiling a canopy of glass vessels is suspended, forming a strong key visual. The light breaks in them like candlelight reflected through a glass, giving this otherwise modern setting the atmosphere of a wine cellar and conjuring up associations of epicurean indulgence. Glass and oak are the dominant materials in the space, both chosen to reference the world of wine. Their use results is a sensual ambience that appeals directly to the epicurean shopper.
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