Pure & Original


Pure & Original from Lelystad is a Dutch company that produces special paints with respect for people and nature.

Only the best materials and natural pigments are used, thus meeting the strictest environmental requirements. 

The company was founded in 2006 by Erwin Floor. At the time, Erwin and his wife built their own house and drew inspiration from Belgian rural houses. The walls were particularly striking: intense deep and soft colours with beautiful shades of grey and colour palettes. After a lot of searching, they came to the conclusion that this paint was not available in the Netherlands. After a visit to Belgium, Erwin discovered a small factory that was able to produce the desired beautiful paint. The first stripes were then set and Pure & Original became a fact! Many years later, the paint was improved many times and the collection of colours is very extensive.

Pure & Original supplies a wide range of types of paint. Think of wall paint, lacquer, floor paint, facade paint and various primers and sealers. The most popular are the Fresco lime paint, the Marrakech Walls and the Classico lime paint. Because of this wide range, there is a paint for every room. The small factory in Belgium can sometimes barely keep up with the major advances made by Pure & Original. The special products are now available all over the world. The company cooperates with all kinds of suppliers, interior designers, architects and other professionals all over the world for colourful interior and exterior projects. Think of the latest colour collection 'Upside Down' in collaboration with KOI Colourstudio and architect Siri Zanelli of Collective Works.

Pure & Original uses only natural pigments and the best materials: we produce with respect for people, animals and nature. This also makes it very suitable for use in areas where children and animals are very present. The Marrakech Walls and the Fresco lime paint are even 100% mineral based paints! The products are durable and can be combined very well with all kinds of colours due to the natural pigments. And would you like to use one of the types of paint in, for example, the bathroom or kitchen? Then the Licetto paint is extremely suitable: it is water-resistant and also resistant to scratches. So it is ideal!

Just as with many other industries, the Corona crisis has an impact on the activities. Trade fairs have to take place digitally. Fortunately, it is very well possible to order paint via the website. In fact, the experts can also provide you with all kinds of advice online. Take your time to look at the best examples of the work of these specialists. Now, more than ever, you can get down to work and decorate your home completely to your wishes. Curious about more information or nice projects? Visit the website or take a look at one of the many articles on homify. Have you successfully completed a project yourself with the work of Pure & Original? Take beautiful photos and compile your own Ideabook. This way you can inspire other people with your work as well. Together we can make the most of the time and make the best of it.

8221RG Lelystad, Nederland
+31-850657643 www.pure-original.nl


Good quality, pleasant to use. Gives a nice effect and reasonable in price! The rest of the house will certainly also be P&O!
over 3 years ago
What great products. A lot of choice, so much that it is difficult to choose which color you like best. The Marrakesh paint gives a fantastic effect on the wall that brings a lot of heat.
over 3 years ago
Super fine paint done two walls and the 3rd is coming, very nice colors and super fast delivery😄
over 3 years ago