In 2005 after 30 years as a fashion designer, RIFAT OZBEK’s home became his primary focus as he turned his creative interest to interior design. Inspired by decorating his own holiday home in southern Turkey and his continued love of working with colour, textile and pattern he had the idea to produce an exclusive range of cushions.
Rifat’s exuberant design sense was instantly recognised and together with his partner Erdal Karaman they created YASTIK (Turkish for pillow) and opened a small shop near Bodrum. YASTIK by Rifat Ozbek own brand stores followed in Istanbul, Alacati in Turkey and then launched in London in 2010.
YASTIK cushions are a luxury home accessory produced in limited editions using hand woven Ikats and Suzeni embroideries. Sourced in remote areas of Central Asia and Uzbekistan, these centuries’ old textile designs have their own language and stories are told using colour, weave and pattern.
To create the YASTIK collections Rifat and Erdal retell the stories by combining the fabrics and reworking them in a unique and contemporary way making them versatile and ideal in a traditional or modern setting.
To add the ultimate sensual touch - a handful of lavender flowers is added to the luxurious down filling in each cushion "Just enough to suggest a sense of tranquillity"
Now emerging as a global brand, YASTIK has been successfully wholesaling for 3 years with an established presence in renowned stores such as CFOC and Le Bon Marche in Paris and Dwell in New York. Collaborations with hotels include Amanzoe in Athens, Maca Kizi in Bodrum and YASTIK was showcased at RARE by The House of Waris at The Gritti Palace in Venice and on Net-a-Porter internationally. The company also works on high profile projects with many prominent interior designers such as Todhunter Earle, Michael Smith and John Stefanidis.
As with his fashion designs YASTIK by Rifat Ozbek has gathered an exclusive celebrity clientele - Tilda Swinton, Donna Karan, Jemima Khan, Rupert Everett, Femke Janssen, Cindy Sherman, Daphne Guinness, Daniel Craig, Aerin Lauder, Monica Bellucci, Elizabeth Hurley, Lily Allen, Graham Norton.
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